Google is introducing video into Google Apps with the hope that companies will be attracted to a service that helps with training and internal communication but also removes the hassles of hosting video.

According to Google executives who spoke to CNET News last week, the search giant has tailored some of the technology developed by YouTube specifically for corporate clients. The offering is part of Google’s continuing efforts to replace traditional office software with so-called cloud-computing services.

With the help of Google Video for Business, a company’s employees can upload and share clips with the same ease as posting a clip to YouTube, according to Matt Glotzbach, Google’s product manager director.

“Think of this as user-generated video for businesses,” Glotzbach said.

A demo video provided to reporters illustrated the ways that Google employees use the service, which goes live to the public on Tuesday.

One Google executive said during the demo that instead of distributing an e-mail with a wrap-up of quarterly results to his team, he posted a clip of himself discussing the quarter. It was more personable than just sending an e-mail “especially for Google employees that work in remote offices” the video’s narrator said.

The coolest feature by far is the Scene Browser, which presents a series of thumbnails that a user can click on to locate a specific segment within a video. It’s slick and one has to wonder why it isn’t offered on YouTube. Glotzbach said he didn’t know for certain but speculated that it might be because YouTube’s clips are generally shorter in length.

Some of the service’s other features enable administrators to track usage, and employees can leave comments, insert tags, and embed a video into any Web page. Companies control who sees the video because only authorized users are able to watch.

The service will be wrapped inside the Google Apps Premier Edition which costs $50 a year per user. For that price, each user receives all the Google Apps, such as Gmail, Docs, and Calendar.

Glotzbach said Google has an opportunity to cash in on corporate video, a segment that many predicted would one day be huge but has been too complicated and costly for wide adoption. For Gmail, the company offers 25GB per mailbox. For Google Video, the company offers 3GB per user.

Google is hoping that companies will flock to a service that doesn’t require them to host servers or worry about huge amounts of data. This is a bottom’s up approach, according to Glotzbach. It used to be that companies were willing only to pay for high-level executives to make videos for internal communication, but Google Video for Business enables a company to allow employees at any level to distribute video content.

Source : CNET News.com ]]> http://techportal.freehostia.com/2008/09/02/video-added-to-google-apps/feed/ 0 http://techportal.freehostia.com/2008/08/28/youtubes-filters-help-copyright-owners-profit-from-pirated-videos/ http://techportal.freehostia.com/2008/08/28/youtubes-filters-help-copyright-owners-profit-from-pirated-videos/#comments Thu, 28 Aug 2008 12:05:08 +0000 admin http://techportal.freehostia.com/?p=216 Instead of just pulling down pirated clips, copyright owners are choosing to use YouTube’s copyright filters to generate advertising revenue, Google said Wednesday.

Late last year, Google introduced a copyright identification system called Video ID, which tracks unauthorized videos. It enables a copyright owner to either block the clip, leave it up, or enable YouTube to sell ads against the material.

Google said on its blog Wednesday that copyright owners were choosing to turn a buck from unauthorized clips 90 percent of the time.

“It’s clear to our (more than 300) Video ID partners that our technology has created a framework that allows copyright holders to sanction the creativity of their biggest fans,” Google said. “These partners now have a new way to successfully distribute and market their content online.”

These statistics can obviously be used to counter arguments that YouTube costs copyright owners money. Viacom filed a $1 billion lawsuit against Google and YouTube for allegedly encouraging users to commit copyright infringement.

Google has always said that most of the smart media companies choose not to war with YouTube. They are clasping hands with the Web’s No.1 video-sharing site and using it to promote shows and generate ad revenue.

But here’s the juiciest part of this story. Profiting from pirated videos can shove copyright owners smack into a moral dilemma. A source at a large media company told me recently that executives there were debating that exact question. Several start-ups are working on technology that will track unauthorized videos wherever they exist on the Web and then insert an advertisement into the clips.

I just got off the phone with Fred von Lohmann at the Electronic Frontier Foundation, who chuckled when he heard about the debate.

“The second (big media companies) say yes to profiting from those clips this way, it will make it hard for them to argue that ISPs should be forced to screen for unauthorized material. It’s hard to make that argument when you’re re being compensated.”

The EFF’s von Lohman also brought up another interesting scenario. If someone uses, say for example, a piece of Prince’s music to criticize the musician–which would fall under fair use–von Lohmann wonders whether Prince would be paid for such a use?

“There would be a question about whether that would be appropriate,” von Lohmann said.

Source : CNET News.com